The deal was introduced on Friday, with phrases unreleased, and can heart on the enduring denims model outfitting NRG gamers and streamers with its garb, in addition to co-branded content material initiatives.
Levi’s may have a presence at NRG’s Hot Pockets Fort gaming headquarters in L..A., the place there’ll now be a method lounge that includes the denims model and lets guests personalize their attire. NRG may even create a content material collection exhibiting NRG influencers residing out a typical day of their life (presumably whereas sporting Levi’s merchandise). The co-branded content material will seem throughout NRG’s YouTube and Twitch channels amongst different platforms.
Levi’s, the American model that was based in 1873, has had restricted involvement with esports partnerships thus far, with solely a pair worldwide offers. These embody one with the DACH Prime League of Legends competitors in Europe and one with the U.Ok.-based college esports organizer The NUEL. Levi’s additionally did a collaboration with Nintendo round its well-known online game characters.
Levi’s VP/Advertising and marketing Stacy Doren in a ready assertion famous esports “have develop into such an essential a part of as we speak’s youth tradition, and with NRG being one of many largest gamers in that area, they have been a super accomplice to assist convey Levi’s into the world of gaming.”
NRG President Brett Lautenbach added that firm execs “needed to work with Levi’s for a very long time.”
NRG owns the San Francisco Shock of the Overwatch League, Optic Chicago of the Call of Duty League and likewise competes in Valorant and Rocket League. Different companions of NRG embody Sizzling Pockets, Popeye’s, T-Mobile, Turtle Beach, and Mountain Dew Game Fuel.
The group has additionally been out there looking for a title sponsor for its Rocket League crew.