It’s a little bit of a working joke across the Cageside “workplaces”. At any time when the line-ups for Darkish: Elevation and Darkish are rolled out in full every Monday and Tuesday, any individual will ask if we’ve checked on Manolo, our man on the AEW beat. It’s quite a lot of non-essential materials to cowl.
The 2 YouTube exhibits characteristic storylines (ones that feed into angles on Dynamite, and ones that exist solely on-line), and an enormous star or two exhibits up for every episode. However the bulk of the wrestling viewers isn’t watching two – 4 hours of squash matches and unsigned wrestlers each week. Throw within the truth AEW tapes the exhibits earlier than and after Dynamite – presently as a part of bi-weekly marathons had been two episode of all three exhibits are produced at Jacksonville’s Each day’s Place – that means a few of these are taped at like 3 a.m. and possibly not quite a lot of enjoyable for the wrestlers, both. It’s no marvel numerous individuals have requested, “why?”
Dave Meltzer offers the reply in this week’s Wrestling Observer Newsletter:
Concerning doing so many hours of taping, apart from it enabling them to take a look at extra expertise and it principally being their developmental system, the thought is to construct up as a lot content material as potential. The variety of hours over the course of years will allow them to both arrange their very own streaming service, or higher but, be like WWE and get a serious streaming firm spending heavy for content material and them having sufficient hours, to lease it out for sufficient cash that it’s going to turn out to be a serious secure income stream.
Tony Khan & firm won’t ever catch-up with Vince McMahon’s tape library. However it is a approach to attempt to develop a comparable providing to companions like HBO Max (which is owned by TNT’s father or mother firm WarnerMedia), or ESPN+ & Hulu, or any of the opposite gamers attempting to maintain up with Netflix within the trendy media panorama.
Will it work? The Darkishs are removed from should see TV, however they will enhance on the execution. It’s not like 205 Dwell is should see TV, or there’s an enormous viewers for previous WWF Wrestling Problem episodes. If AEW can proceed to ascertain and develop their total viewers with Dynamite, the whole lot else is a value-add.
My hunch could be that Khan might want to purchase or associate with somebody who has a longtime library to essentially have a streaming product that can command an honest worth, and he has a pair relationships in place that would enable him to try this. A couple of years price of strictly AEW content material won’t be that interesting, however packaged with rights to some or the entire Impression, New Japan, or NWA library?
That might be one thing.
Within the meantime, preserve an excellent thought for Manolo and AEW recappers in every single place as they sift via roughly 32 Darkish matches each week.