The Polish department of car producer Mercedes-Benz has inked a partnership with Polish esports org Illuminar Gaming, and is now the title sponsor of esports and gaming venue ESPOT Gaming Idea in Warsaw, Poland.
Jarosław Śmietana, CEO & Founder ESPOT Gaming Idea, informed Esports Insider that “Mercedes-Benz can have everlasting branding within the [ESPOT] venue, and a sequence of gaming/esports occasions round League of Legends and digital motorsport content material shall be produced both stay or on-line, relying on lockdown restrictions.”
The Mercedes-Benz logotype shall be featured on Illuminar Gaming’s League of Legends groups’ jerseys, together with the Ultraliga and academy groups in addition to the org’s LoL streamers.
Śmietana mentioned to anticipate a documentary sequence, leisure and academic exhibits, and a particular Illuminar custom-made automobile challenge to be be introduced later this yr — revolving round the principle Illuminar Gaming League of Legends workforce. ‘ESPOT powered by Mercedes-Benz’ — the venue’s new identify — will function the first manufacturing location, the place Illuminar Gaming shall be frequent friends.
Based in late 2015, Illuminar Gaming is one among Poland’s oldest esports organisations, presently competing in CS:GO, League of Legends, Rocket League and Hearthstone.
“ESPOT Gaming Idea is the primary esports venue in Warsaw, which began its operations in October 2020,” Śmietana mentioned. ESPOT operated as an internet B2B studio resulting from COVID restrictions, after its opening was delayed.
From the press launch, Fryderyk ‘Veggie’ Kozioł, Head of Esports at Illuminar Gaming commented: “The cooperation between Mercedes-Benz Poland and the Illuminar Gaming esports organisation is a sign to the complete market that the Poland business is mature and prepared for premium manufacturers.
“By way of this cooperation, Mercedes-Benz implements its world coverage of communication to younger generations, being current on the centre of their leisure world. The model has been supporting sport in Poland for years — now it’s time for esports.”
Esports Insider says: With Mercedes-Benz’s dedication to League of Legends obvious because the unique automotive companion of all world LoL Esports occasions and as an unique companion of the LoL World Championship’s trophy ceremony, partnering with the hybrid B2B/B2C esports enviornment/manufacturing studio and esports workforce will seemingly lead to well-produced content material selling the model to the nation’s esports followers.