Chinese language live-streaming platform Bilibili has entered right into a multi-year strategic partnership with Overwatch League (OWL) proprietor Activision Blizzard, which incorporates the Chinese language manufacturing and broadcasting rights to the league in China, additional improvement of the industrial pursuits, in addition to assist to advertise OWL within the area.
Monetary phrases of the deal weren’t disclosed.
As well as, Bilibili additionally confirmed that the corporate was granted unique broadcasting distribution rights in China for OWL. It needs to be famous that Bilibili additionally has the identical rights for Riot Games’ League of Legends worldwide competitions, together with League of Legends World Championship, Mid-Season Invitational, and All-Star occasion. The deal is part of Riot Video games’ and Bilibili’s three-year strategic partnership, which was signed in 2020.
Throughout the 2020 World Championship, Bilibili monetized the broadcasting rights by sharing it with different dwell streaming platforms similar to DouYu, Huya, and Penguin Esports for an undisclosed worth.
Earlier than the partnership was signed, Bilibili had secured the internet hosting rights of OWL tier two and tier three competitions: “Overwatch Contenders” and “Overwatch Open Division” in China.