Overwatch League (OWL) franchise Atlanta Reign has introduced a partnership with gaming peripherals firm HyperX.
The deal will see the corporate turn out to be Atlanta Reign’s unique peripherals accomplice, with HyperX offering a variety of gaming equipment to the franchise’s gamers and training workers.
That is Atlanta Reign’s fourth introduced accomplice. Hyper X joins the likes of McDonald’s, telecommunications firm Cox Communications, and gaming furnishings producer RESPAWN Merchandise.
Paul Hamilton, President and CEO of the Atlanta Reign, spoke on the partnership in a launch: “We’re very excited to be partnering with HyperX for the 2021 Overwatch League season. HyperX understands the wants of our gamers and workers which is why we’re thrilled to welcome them to the Reign household.”
2021 has already been a busy 12 months for HyperX. The corporate has inked a number of partnerships with esports entities, equivalent to Virtus.professional and esports training firm Esposure. The model has additionally secured a number of sponsorship offers with the likes of event organiser FACEIT.
Kitty Nguyen, Esports Sponsorship Specialist at HyperX, additionally commented on the deal: “HyperX is thrilled to affix forces and accomplice with the Atlanta Reign, equipping them with greatest at school gaming peripherals, gamers will showcase and display how HyperX merchandise are tuned with the gamer in thoughts. We’re excited to see what the Atlanta Reign can accomplish and stay up for collaborating with them for the 2021 Overwatch Season.”
Esports Insider says: Peripheral partnerships are nothing out of the bizarre in esports however the deal can be helpful for each events concerned. For Atlanta Reign, securing the peripherals firm as a accomplice is one other stable addition to its industrial portfolio. For HyperX, the deal sees the agency set up yet one more partnership with an esports entity.